BREATHE HAPPY.
FEBREZE.
You can close your eyes.
But you can’t close your nose.
INFO
Agency: GREY
Brand: FEBREZE // P&G
Production Houses // Directors: Jan Gleie // Paul Iannacchino // div.
Role: Creative Director for European rollout Breathe Happy Campaign, Copywriting, assistant directing
What's all this about then? Everyone's got the right to breathe happy. With the help of social experiments, we proofed that Febreze can deliver on this promise.
We created and shot an experiment in a communal bathroom (for 5 European countries) and also reshot the Grey NY "sofa" film for Europe. The Breathe Happy campaign won numerous awards and recognitions, including the first ever "Black Lion" at the Cannes Festivals. Also, some award-winning OOH work and also a freeer film from the prevalent "Odours" campaign.
Couch // Febreze Fabric Refresher // BEST OF
AmbiPur // Public Bathroom // Making Of
CASE FILM //
CANNES FESTIVAL //
Winner Black Lion for Creative Effectiveness
“It really is someone’s underwear, isn’t it?”
MORE AWARDED WORK
Febreze OOH “Stinkstoffe”
When you stink, you stink // No Sympathy // Febreze // Director’s Cut