INFO

Agency: GREY Worldwide, DUS

Brand: P&G // Multiple Brands

Role: Freelance Creative Development, Copywriting, Shoot

Campaign: TVC to promote digital Multi Brand Commercial Initiative

What's that all about? In order to boost sales and brand loyalty, P&G launched a multi-brand commercial initiative. With the superstars of FC Bayern Munich at hand, was there a way to not just let them talk to the camera? Could we convey the promotion mechanic in a more fun way then to turn these football gods into TV announcers?  

We developed a little but fun story that explained the promotion mechanic and carried all the mandatories. But most importantly: The stars felt way more relaxed with playing than with awkward announcing.