INFO

Agency: GREY worldwide, Düsseldorf

Brand: IGLO

Role: Freelance Senior Creative Copywriter

Campaign: Revamp "Der Rahmspinat mit dem Blubb", TVC 30"

And what else is there to say? The "spinach with the blubb" was big in the 90s, and by now the kids and teenies from back then had become parents themselves. So we knitted the iconic "BLUBB" together with the even more iconic song from that period: "She's got the look" from Roxette. And the song did what it does best: it stickedin people's heads for long enough to influence the choice in the deep freezing aisle at the stores (and quite remarkably so).